Why Gilbert homeowners are moving now
After the January 2025 wildfires, battery storage became a priority
Gilbert is one of the fastest-growing cities in the U.S. with some of the highest solar adoption rates in Arizona's planned residential communities. Over 35% of new homes in Agritopia and Morrison Ranch have solar installations, one of the highest neighborhood-level penetration rates in Arizona. Arizona electricity prices rose approximately 22% from 2020 to 2024, and SRP is proposing further increases, making the long-term rate protection case especially strong. SRP's demand charge structure is the critical variable: a battery system sized to cap peak demand at a lower threshold delivers far more value in Gilbert than simple export maximization.
Source: Gilbert Agritopia and Morrison Ranch 35%+ solar penetration rate (phoenixvalleysolar.com); Arizona electricity rates +22% from 2020 to 2024 (2026).